Step 1 happens at the beginning of an engagement and annually thereafter. Steps 2 through 6 happen every single month.
Step 1: Set Key Performance Indicators (KPIs)
Step 2: Analyze Actuals
Step 3: Create a Forecast
Step 4: Assign a Score
Step 5: Create Objectives
Step 6: Determine Next Steps
Revenue KPIs
Leads per month
Conversion Rate
Retention Rate
Purchase Frequency
Average Purchase
Profitability KPIs
Gross Profit %
Marketing Expenses
Payroll Expenses
Overhead Expenses
Net Income %
Cash Flow KPIs
+ / - Inventory
+ / - A/R Balance
+ / - Other Assets
+ / - Debt
+ / - Owner Equity
Someone they trust to tell them what to do to have a growing and more profitable business.